When establishing a brand, you should never put your logo on the back burner.
If your logo doesn’t represent you well or it looks unprofessional, then your customers are going to bounce, leaving your business to plummet.
We’re going to go over the 10 elements of every great logo, that you can implement into your logo design.
Let’s get straight into it.
The first, most important element of every great logo is that it’s memorable. If your logo isn’t memorable, then you’ve got a huge problem. Because people won’t remember who you are, what you offer, and you won’t come to mind in the future when they need the product you have to offer.
Being memorable is key. Make an original first impression on people so that they’ll always remember you when they need to.
A good logo is simple. If you have a great design, then it doesn’t need to be super intricate. Yes, get all the little details and hidden images in there. That’s amazing, but it should still, in its essence, be simple and easy to grasp.
3. Easy to understand
This goes hand-in-hand with simplicity. If your logo is so complicated that no one understands it, then you’ve done something wrong. Your logo shouldn’t need a huge in-depth explanation of what it represents and means. Of course, your logo can have some subliminal messages and hidden images, but it shouldn’t be so hidden that people awkwardly say “oh… okay”.
So make sure your logo comes across well, is creative and original, but also is easy to understand.
You want to be easily recognized. On the street, in the store, online- people should see your logo and go “Hey! I know that brand.” This is just as important as memorability. If people don’t remember who you are and don’t recognize you, then your company is going to die. That’s that.
So make sure you’re recognizable, make a statement, and are memorable.
How terrible if you work months and months on your logo and company, and you fall into some crazy fads, and next year your company logo looks a little bit crazy. You definitely want to follow some great trends, but make sure that your company logo will look just as good this year as it will the next five.
Your work should look good, big or small. Whether you’re being displayed on a tiny little RDA or a giant billboard in your town. This also means that you need to have a high-quality logo design, so when you blow it up or scale it down, it looks just as good, quality-wise.
Ask yourself when designing your logo, “Why this logo design? What does it represent for me?” If your logo doesn’t describe what you’re doing and isn’t relevant to your brand… then you may be doing something wrong. You want to make sure people understand why your logo is the way it is, and you want to make sure that your target audience will vibe with it.
You’ll want your logo to turn heads. When some3one is walking by and sees your logo, you’ll want them to stop for a minute and dedicate their full attention to you. For this, you can have a cool geometrical design or some bright colors. As long as your intricate design is memorable, relevant and attention-grabbing.
9. Be Different Than Your Competition
The worst thing you can be classified as, if you want to be a reputable company, is a knock-off. If you’re trying to have your own company, then for the love of all things good, don’t copy your competition. Yes, be inspired by them, but don’t try to be exactly like them. Look at them, take some notes, and move forward and do better. You’ve got this!
10. Don’t be afraid of change
Everything evolves, and that means your company logo will evolve as well. Maybe not this year or the next, but somewhere down the road, you’ll need to make adjustments to make your customers happy. So don’t be set in stone, afraid to change. Change is good and should be embraced.
Be yourself and have some fun when designing your company brand and logo.
Let us know in the comments what some of your personal tips are when it comes to designing a logo.
Until next time,
Stay creative, folks!