20 Logos With Hidden Messages – 2020 Update

Designing logos can be a very difficult task.

When designing a logo, you want it to stand out from the crowd, yet still be really simple.

Sometimes the designer is really clever and makes the logo very simple, yet includes a hidden message within the logo that has a deeper meaning.

In today’s article, we’re going to cover 20 logos with hidden messages.

Some logos you will have seen before, and some may be completely new to you, but hopefully, you will enjoy them all.


Amazon logo hidden message

The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z.

This represents that Amazon sells everything from a to z, and the smile on the customers face when they bought a product.


goodwill logo hidden mesages

Goodwill. The one thrift store we all know and love.

When you look at the logo, you see it’s a person smiling, probably happy that they just donated their clothes or just copped an awesome find for a great deal!

Now look at the letter ‘g’ from ‘goodwill’.

You’ll see that same smiling person in the first letter of the logo!


LG logo with hidden message

At first glance, you might think LG’s logo may just be the winking face of a happy client.

But look closer.

You’ll see that in the winky face logo, there’s actually an L in the center, and the face is a G!

Super clever on their part.


Pinterest logo hidden message

Pinterest is one of my favorite social media apps out there.

It’s always full of great ideas and new trends that I can get inspired from, and then I can pin those images to one of my boards.

Hence, “Pin-terest”.


Anyway, to the untrained eye, you might just see the letter “P” in the logo.

But if you really pay close attention, you’ll see that the letter “P” is actually a pin.

Michael Deal, the co-designer of this logo said, “For most of the project, I had avoided making visual reference to the image of a pin because it seemed too literal. But the “P” started to lend itself too well to the shape of a map pin.”


toyota logo hidden message

Next up, we have Toyota.

This one is definitely one of the coolest of them all, and if it hasn’t received some kind of award already, well, it definitely deserves one.

If you didn’t already know, the Toyota logo has the entire word “Toyota” written in it!

Here’s a diagram to explain it better.

toyota logo explained

Isn’t that the coolest thing you’ve ever seen?


new logo bmw

BMW just recently updated its logo and it looks amazing.

I wrote an entire piece about the new BMW logo because that’s how much I loved it.

But anyway, let’s talk about the hidden message here!

This logo actually represents a propeller in motion, with the blue part representing the sky, and the white part representing the propeller.

BMW’s logo is a tribute to the company’s history in aviation.

Baskin Robbins

Baskin robbins hidden logo

The Baskin Robbins logo may look like it includes a simple BR above the name. bBt if you take another look, you will that it includes a pink number 31. This is a reference to their original and iconic 31 flavors.


hidden logos chickfila

The Chick-fil-a logo incorporates a chicken into the C. Although this isn’t very hidden, it is still very clever.


eighty 20 logo

The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s.

Which makes 1010000 which represents eighty and 0010100 which represents 20.


formula 1 logo hidden message

The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the 1.

Facebook Places

facebook places logo hidden message

If you didn’t already know Facebook Places, it is Facebook’s new geolocational product, which is in direct competition with the current leader in that area, Foursquare.

Now if you take another look at Facebook Places logo you will notice there is a 4 in a square.

Now is this a coincidence or is it a dig at Foursquare?


fedex logo with hidden message

The FedEx logo looks like a plain, text-based logo.

But if you take a second look, between the E and the X, you will see an arrow, that represents the speed and accuracy of the company’s deliveries.

Milwaukee Brewers

Milwaukee Brewers logo hidden message

The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second glance, you will see the team’s initials M and B.

Museum of London

museum of london logo

The Museum of London logo may look like a modern logo design, but it actually represents the geographic area of London as it as grew over time.


NBC logo hidden peacock

The NBC logo has a hidden peacock above the above text which is looking to the right.

This represents the companies motto to look forward and not back, and also that they are proud of the programs they broadcast.

Northwest Airlines

The old Northwest Airlines logo may look like a simple logo, but if you take a closer look, the symbol on the left actually represents both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.

Piano Forest

piano forest logo

The Piano Forest logo may look like a simple text logo with trees above it, but if you take another look you will see that the trees actually represent keys on a piano.


Toblerone Logo

The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.


tostitoss logo hidden message

The Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips.

Treacy Shoes

treacy shoes hidden logo

The Treacy Shoes logo is very cute logo with a shoe hidden between the t and s.

In Conclusion

Making a clever logo doesn’t always just come easily to you.

It can take weeks, months, and even years to come up with something mindblowing.

Other times, the idea comes to the forefront of your brain and you can see it clear as day.

Gather inspiration from these amazing logos with hidden messages and start making your own!

You could design the next big logo.

Did I miss any other big logos that have hidden messages within them?

Let me know in the comments!

Until next time,

Stay creative, folks!